ShipSquad

What is Churn Rate?

Marketing

The percentage of customers who cancel or stop using a product within a given time period.

Churn rate is a critical health metric for subscription businesses. Monthly churn above 5% is concerning for SaaS. AI tools help predict and prevent churn through behavioral analysis.

Related Terms

Lifetime Value (LTV)Customer Acquisition Cost (CAC)Monthly Recurring Revenue (MRR)

Further Reading

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