Mission: Build an A/B Testing Engine

A custom A/B testing platform gives you unlimited experiments, full data ownership, and deep integration with your product analytics, advantages that SaaS testing tools cannot match at scale. This mission deploys your AI squad to build a robust experimentation platform with an experiment configuration UI, server-side traffic splitting, statistical significance calculation using both frequentist and Bayesian methods, experiment lifecycle management, and integration with your analytics stack. Forge builds the traffic splitting engine with proper randomization and consistent user assignment, implements both chi-squared and Bayesian analysis methods, and creates an API for experiment assignment that integrates with your product code. ShipSquad experimentation platforms go beyond simple A/B tests by supporting multivariate testing, feature flags, and experiment guardrail metrics that automatically halt tests showing negative impact. We build the platform on top of a feature flag system so your team can use flags independently or as part of experiments. The mission delivers in 3-5 weeks with the experimentation infrastructure your product team needs to make every decision data-driven.