Hotjar Pricing 2026: Complete Cost Breakdown
Everything you need to know about Hotjar pricing in 2026 — plans, features, and how it compares.
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Pricing Overview
Free Basic tier, Plus at $32/mo, Business at $80/mo, Scale at $171/moFreemium
Website analytics tool with heatmaps, session recordings, and AI-powered user behavior insights.
Rating:4.3/5
Features Included
- ✓Heatmaps
- ✓Session recordings
- ✓AI insights
- ✓Surveys and feedback
- ✓Funnel analysis
Hotjar vs ShipSquad: Pricing Comparison
| Feature | Hotjar | ShipSquad |
|---|---|---|
| Price | Free Basic tier, Plus at $32/mo, Business at $80/mo, Scale at $171/mo | $99/mo + BYOC |
| AI Agents | Single tool | 10 specialized agents |
| Customization | Limited | Fully customizable |
| Communication | Web/app | Telegram |
Frequently Asked Questions
How much does Hotjar cost?▾
Hotjar pricing: Free Basic tier, Plus at $32/mo, Business at $80/mo, Scale at $171/mo. See the full plan comparison above for feature limits and hidden costs.
Does Hotjar have a free plan?▾
Yes, Hotjar offers a free tier. However, it has limitations — see the free tier breakdown above.
Is Hotjar worth the price?▾
At 4.3/5, Hotjar delivers strong value. Great visual analytics. Consider alternatives if: limited quantitative analytics.