Make Review 2026: Is It Worth It?

Make (formerly Integromat) is the power user's automation platform, offering visual workflow building with a depth of control that Zapier simply cannot match. The scenario builder uses a visual canvas where you drag connections between modules, creating complex flows with branching, error handling, aggregation, and iteration that feel more like visual programming than simple if-then rules. Make's operation-based pricing is dramatically more cost-effective than Zapier's per-task model — you get far more executions per dollar, especially for complex multi-step workflows. The HTTP/Webhook module is a standout feature, letting you connect to any API even without a pre-built integration, which means Make's effective integration library is unlimited for technical users. Data manipulation capabilities (using built-in functions for arrays, strings, dates, and math) are significantly more powerful than Zapier's formatters. The AI integration lets you incorporate OpenAI and other LLM providers directly into scenarios. The learning curve is the main trade-off: Make's flexibility comes with complexity, and building your first non-trivial scenario takes significantly longer than in Zapier. Error handling is more granular but also more manual to configure. For teams with moderate technical ability who run high-volume automations, Make offers 3-5x better value than Zapier.