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What is Click-Through Rate (CTR)?

Marketing

The percentage of people who click on a link or CTA out of total who see it.

CTR measures engagement effectiveness for ads, emails, and CTAs. Average email CTR is 2-5%, while Google Ads average 3-5%. AI optimizes elements that improve CTR.

Related Terms

Call to Action (CTA)Cost Per Click (CPC)Conversion Rate Optimization (CRO)

Further Reading

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