ShipSquad

What is Product-Led Growth (PLG)?

Marketing

Growth strategy where the product itself drives acquisition, activation, and expansion.

PLG companies like Slack, Notion, and Figma use free tiers, viral loops, and self-service onboarding to grow. The product experience replaces traditional sales-led acquisition.

Related Terms

Growth HackingConversion Rate Optimization (CRO)Funnel Optimization

Further Reading

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