How to Set Up Email Marketing
Launch your email marketing with list building, automation, and performance optimization.
What You'll Learn
This beginner-level guide walks you through how to set up email marketing step by step. Estimated time: 10 min.
Step 1: Choose your email platform
Select Mailchimp for simplicity, Klaviyo for e-commerce, or ConvertKit for creator businesses.
Step 2: Build your email list
Create lead magnets, embed signup forms, and implement exit-intent popups to grow your subscriber base.
Step 3: Design email templates
Create branded, mobile-responsive templates for newsletters, promotions, and automated sequences.
Step 4: Set up automations
Build welcome sequences, nurture campaigns, and behavior-triggered emails for hands-off engagement.
Step 5: Track and optimize
Monitor open rates, click rates, and conversions. A/B test subject lines and content regularly.
Frequently Asked Questions
How often should I email my list?▾
Weekly is the sweet spot for most businesses. More frequent for e-commerce promotions, less for B2B. Consistency matters more than frequency.
What's a good email open rate?▾
25-35% is good for most industries. AI-optimized subject lines and send time optimization can improve rates by 10-20%.
How do I avoid the spam folder?▾
Use a verified sending domain, maintain list hygiene, avoid spam trigger words, include clear unsubscribe links, and warm up new sending domains.