How to Set Up Google Analytics 4
Configure GA4 for comprehensive website tracking with events, conversions, and custom reports.
What You'll Learn
This beginner-level guide walks you through how to set up google analytics 4 step by step. Estimated time: 8 min.
Step 1: Create GA4 property
Set up a new GA4 property in Google Analytics and install the tracking code on your website.
Step 2: Configure key events
Set up conversion events for form submissions, purchases, sign-ups, and other business-critical actions.
Step 3: Set up custom dimensions
Create custom dimensions for user properties, content categories, and other data you want to segment by.
Step 4: Build custom reports
Create explorations and reports that answer your specific business questions beyond default reports.
Step 5: Connect to other tools
Link GA4 with Google Search Console, Google Ads, and BigQuery for comprehensive analytics.
Frequently Asked Questions
GA4 or a product analytics tool?▾
Use GA4 for marketing analytics and acquisition tracking. Use Amplitude or Mixpanel for in-product analytics and user behavior. Many teams use both.
What events should I track?▾
Page views, button clicks, form submissions, sign-ups, purchases, and any action that indicates user engagement or conversion.
How do I handle privacy regulations?▾
Implement a cookie consent banner, configure GA4 for consent mode, and enable IP anonymization to comply with GDPR and CCPA.