How to Use Perplexity for Market Research
Conduct comprehensive market research using Perplexity's AI-powered search with cited sources for competitive analysis, industry trends, and customer insights.
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What You'll Learn
This beginner-level guide walks you through how to use perplexity for market research step by step. Estimated time: 8 min.
Step 1: Set up Perplexity Pro for research
Subscribe to Perplexity Pro for unlimited Pro searches with multi-step reasoning and model selection for deeper research.
Step 2: Research market size and trends
Use Pro Search to investigate market size, growth rates, and emerging trends with automatically cited industry sources.
Step 3: Analyze competitors
Research competitor products, pricing, positioning, funding, and recent news with Perplexity's real-time web access.
Step 4: Explore customer insights
Search for customer reviews, forum discussions, and social media sentiment about your market category.
Step 5: Compile research reports
Use Perplexity's Collections feature to organize research threads and export findings into comprehensive reports.
Frequently Asked Questions
Why use Perplexity over Google for research?▾
Perplexity synthesizes information from multiple sources into cited answers, saving the hours you would spend reading individual search results.
How reliable are Perplexity's citations?▾
Perplexity cites specific sources for every claim, making verification easy. Always spot-check critical data points against the original source.
Perplexity Free vs Pro for research?▾
Pro at $20/mo is essential for research — unlimited Pro Searches with multi-step reasoning find deeper, more nuanced insights than free searches.